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Pay-Per-Click (PPC)
When done right, Pay-Per-Click ads can give you an edge over your competitors. PPC management consists of not only targeting a few keywords or figuring out the right cost-per-click, but must be strategically formed to drive action with a balanced budget that gets the right eyes to see your ad.
At New Heights Digital Marketing, we work with you to fully understand your business and goals and establish which types of ads bring you the most success. We specialize in creating Search Ads, Display Ads, Social Ads, and Banner Ads. Search Ads, the most common, are the sponsored results you see on search engines like Google. These are best for businesses that focus on building leads for products or services and the types of things people look for when they need them but don’t often buy on a whim. Display ads are more image-based and are well-suited for businesses that promote impulse buying such as fashion, foods, and gifts. Social ads are similar to display ads, but are set up through social media, which helps target a more specific demographic. Banner Ads are best for businesses that want a large presence known on a popular website and are great for more interactivity! A PPC campaign increasingly brings a large number of clicks and website traffic in no time!
Retargeting Ads
Have you ever visited a website and then later started seeing ads for that website that follow you as you continue to browse the web? That’s known as retargeting, or also called remarketing. If you want to take the conversions you’re getting through digital marketing to the next level, your campaign needs to include some form of retargeting: monitoring your customer’s behavior and using that information to bring them back to your website.
At New Heights Digital Marketing, we implement a retargeting strategy from your choice of either Google or Facebook. Retargeting can assist your marketing campaign in driving brand awareness and increasing conversions because we have the ability to create direct, attractive, and personalized ads.
With 3 out of 4 customers noticing retargeting ads, you can’t go wrong. Reach out to us today to find out more about how retargeting and PPC can take your business to new heights!